What’s New in Salesforce – Summer ’25 & Beyond
Salesforce’s Summer ’25 release is here, and it’s packed with AI innovations, developer enhancements, and strategic acquisitions. Here’s a breakdown of the most important updates you should know.
1. Agentforce & AI-Powered Productivity
The highlight of Summer ’25 is Agentforce, Salesforce’s next-gen AI agent platform.
Key Upgrades:
- AI agents now help across all departments — from sales and marketing to customer service.
- Agent Surfaces allow developers/admins to embed visuals and media into AI responses based on context and channel.
- Works across Lightning Experience, Salesforce Mobile, and Slack.
2. New Tools & UI Enhancements for Admins & Developers
For Admins:
- Salesforce Go (formerly Sales Cloud Go) streamlines discovery and setup of Sales Cloud features.
- Refresh dashboard widgets individually for faster insights.
- Assign one email to multiple report subscriptions.
- List view dropdowns now show up to 100 views with search.
- Enhanced Access Summary lets you edit permissions and manage access faster.
For Developers:
- Flow Scanner and Regex Engine for smarter automation.
- Agentforce Quick Fixes for Apex.
- Improved Code Analyzer with HTML reports.
- YAML config support and GitHub Actions/DevOps testing integration.
3. AI Changing the Way Salesforce Works
Salesforce’s own internal teams now rely heavily on AI:
- 30–50% of internal work (engineering, analytics, marketing, support) is AI-powered.
- 85% of customer service interactions are resolved by AI — boosting speed and efficiency.
4. Strategic Acquisitions & Partnerships
- Acquiring Waii – A data intelligence platform that turns natural language into optimized SQL, integrating into Data Cloud.
- $750M Investment in Genesys (alongside ServiceNow) to enhance CCaaS + CRM integration.
5. Security Alert: Google’s Salesforce Breach
A recent ShinyHunters (UNC6040) attack breached Google’s Salesforce system. While no sensitive data was leaked, attackers accessed business contact details through phishing.
Recommended Actions:
- Enforce MFA.
- Limit access with least-privilege principles.
- Train teams to recognize phishing attempts.
✅ How to Prepare Your Org for These Updates
| Role | Action Steps |
|---|---|
| Admins & Devs | Test features in a sandbox, read release notes, validate apps. |
| Security Teams | Strengthen MFA, train users, review access logs. |
| Leaders | Identify where AI can automate workflows and increase ROI. |